There is a phenomenon that takes place in PR companies the world over. It’s called the Coverage Dance. It’s when – after hours and hours of hard work – you manage to secure your client a fantastic piece of coverage that is just perfectly on message, going out to the right audience at the right time. The dance itself varies …
Tips on holding a launch event
o you’ve got a new business or product and you want to hold an event to tell the press all about it. Here’s the thing. Events are hard work, cost a lot and getting press along to them is very, very difficult. Journalists are time pressed and short staffed, so getting out of the office is difficult for them. Even …
Staying on top of it
I regularly receive newsletters or tweets or read blog posts about how you must stay on top of your marketing, how you should put time aside each day to do it and how not doing so will spell doom and disaster. And they’re right. Except that I am in the marketing world and even I don’t always have the time to do it. I’m …
I love it when a plan comes together
Tots to Travel run by Wendy Shand was Peekaboo’s second client through the door. We’ve now been working together since 2006 and I’m just as passionate about her business today as I was on day one. It’s not hard to be really – it is an absolutely fab business that Wendy has done amazing things with. Our communications objective for this …
Tesco and Pyjama-gate
am not a Tesco fan. In fact, if I can avoid the store at all I do. Yet it is with a lot of glee that I’ve read the stories this week about Tesco imposing a ban on shoppers wearing pyjamas. The comments section of almost all the articles posted by various media outlets make for particularly good reading. In fact I’ve spent most …
Belated happy new year
Well 2010 has gotten off to a funny old start. It’s like it hasn’t really started, what with all the snow and school closures, I feel as though the world has been living in limbo, waiting for the big thaw. Which finally seems to be happening at last. In between playing countless games of marbles with two VERY bored little …
Busy, busy, busy
The lead up to Christmas is always busy – what with nativity plays and Christmas fayres, not to mention all the shopping, cooking and planning for visitors. But it’s also the time when so many businesses suddenly realise that a new year is looming and they probably need a marketing plan for the year ahead. We’ve been inundated with new business …
Working with mummy bloggers
I sent this information out to my newsletter database recently, but thought it would be worth putting it on here too -with a few minor additions. In May 2008 I took the plunge and started writing a blog. It was simply a place that I could let off steam, recall funny incidents about my children or ponder deep thoughts. I …
Getting flooded is horrid. Here’s how you can help
In July 2007, our house was flooded. Thigh deep water throughout downstairs. It was a nightmare. We lost everything, had to live in a damp and mouldy house for a month (sitting on a bare concrete floor where the sofas used to be) and then had to move out for several months while the whole place was gutted. I had …
Highs and lows
So today was one of those days that all working mums dread. The ubiquitous ‘childminder is ill and can’t take your child’ day. Suddenly whatever work you had planned gets shelved in favour of a visit with small boy to Borders for a babyccino and a browse through the kids books, while surreptitiously checking your blackberry. It’s days like today that I find I …