Recently I posted this asking small businesses what PR tools they need in order to do their own PR. The silence was deafening, so I’ve tried to help make it easier to answer the question by creating a survey. Many small companies just can’t afford to hire a PR person or company, so they try to do it themselves. Some manage brilliantly. Others …
Surveys – how to do some DIY research
Conducting a survey is a great way to get insight into your target customers, particularly when launching a new product. But they’re also great for generating news hooks that you can use with the media, on blogs or in customer newsletters. There are plenty of companies out there offering survey services – but most of them charge quite a hefty …
Calling all start ups! What PR tools do you need?
Peekaboo client Third Door ran a competition prior to launch in which one person could win all the tools they needed to get their fledgling business up and running. One of those tools was a consultation call with Peekaboo on how they should market their business. The winner of the competition was the lovely Jessica St Clair who runs Green Families, a company that runs …
Clean kids at Glastonbury and making a splash
I’ve never been to Glastonbury, either with or without children. To be honest, going without children doesn’t hold a massive amount of appeal. Mud, tents, loud music – not really my thing (good grief I sound old). Going with children seems like hell on earth. But apparently loads of parents do exactly that and love every minute. And I recently discovered …
Coverage dances and new clients
There is a phenomenon that takes place in PR companies the world over. It’s called the Coverage Dance. It’s when – after hours and hours of hard work – you manage to secure your client a fantastic piece of coverage that is just perfectly on message, going out to the right audience at the right time. The dance itself varies …