Could you do your own PR?

Recently I posted this asking small businesses what PR tools they need in order to do their own PR. The silence was deafening, so I’ve tried to help make it easier to answer the question by creating a survey. Many small companies just can’t afford to hire a PR person or company, so they try to do it themselves. Some manage brilliantly. Others …

Coverage dances and new clients

There is a phenomenon that takes place in PR companies the world over. It’s called the Coverage Dance. It’s when – after hours and hours of hard work – you manage to secure your client a fantastic piece of coverage that is just perfectly on message, going out to the right audience at the right time. The dance itself varies …