The 50 Shades PR Bandwagon….

There’s a term used in PR – Piggybacking. It’s where we PR types take what’s in the news and piggyback clients onto it, to make them relevant. The most obvious of these recently has been the launch of Fifty Shade of Grey! Type in the moniker to Google and you’ll get 297 million hits! I could offer you 50 Shades …