Tips on holding a launch event

o you’ve got a new business or product and you want to hold an event to tell the press all about it. Here’s the thing. Events are hard work, cost a lot and getting press along to them is very, very difficult. Journalists are time pressed and short staffed, so getting out of the office is difficult for them. Even …

Staying on top of it

I regularly receive newsletters or tweets or read blog posts about how you must stay on top of your marketing, how you should put time aside each day to do it and how not doing so will spell doom and disaster. And they’re right. Except that I am in the marketing world and even I don’t always have the time to do it. I’m …