Brief: Proposition Fill-Your-Pants as the go to experts for real nappies
Issue: It’s a crowded market place with industry organisation Go Real seen as the main player in the market.
Outcome: Peekaboo Communications teamed Fill-Your-Pants with The Baby Centre. Throughout Real Nappy Week we ran series of blogs, expert Q&As, competitions and social media chats to target mums in their final trimester of pregnancy and new mums.
Running concurrently was a blogger campaign for their sister company The Nappy Gurus – individual reusable nappy experts who can guide new parents through the different types of nappies via face to face/skype/facetime or group meetings.
Fill-Your-Pants sold out of some of their real nappy brands.