Campaign – Real Nappy Week for Fill-Your-Pants

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Brief: Proposition Fill-Your-Pants as the go to experts for real nappies Issue: It’s a crowded market place with industry organisation Go Real seen as the main player in the market. Outcome: Peekaboo Communications teamed Fill-Your-Pants with The Baby Centre. Throughout Real Nappy Week we ran series of blogs, expert Q&As, competitions and social media chats to target mums in their …