Brief: Raise the profile of OSET Bikes within the motorcycle savvy market.
Issue: Electric bikes are seen as not ‘real’ motorbikes and something just for kids.
Outcome: Peekaboo developed a Have a Go and Demo format. Initially sold into British Superbikes we tested the concept for kids of motorcycle savvy parents to have a go for free on an OSET, while experienced riders demonstrated some of the capabilities of the product over a range of pre-designed obstacles.
Win win: OSET gets exposure, contact details of up to 400 potential new customers per event and the pre existing event gets a free attraction for its customers.
This format has since been rolled out to MOTO GP, World Superbikes, Good Wood, Isle of Man TT, and numerous local events.