Brief: Identify OSET Bike customers.
Issue: The majority of bikes were sold through retailers, making OSET one step removed from the end user and the customer (parent and child).
Outcome: Peekaboo Communications developed a free to join OSET owners club called The OSET m Dynamos. An exclusive club for OSET owners, all OSET owners need to do was fill in a short form, providing key details that could be used for marketing purposes. In return they received a goody bag and monthly newsletter letting them know of upcoming events, competitions etc.
One of a company’s most valuable assets is its data. This, combined with data gathered from events provides an invaluable database which can be mined and marketed to.