Alex amended

Experiential marketing – OSET Bikes

admin Experiential marketing

Brief: Raise the profile of OSET Bikes within the motorcycle savvy market. Issue: Electric bikes are seen as not ‘real’ motorbikes and something just for kids. Outcome: Peekaboo developed a Have a Go and Demo format. Initially sold into British Superbikes we tested the concept for kids of motorcycle savvy parents to have a go for free on an OSET, …