Emma-Jane recruits Peekaboo Communications

We’re very pleased to report the following news…..

Maternity and nursing lingerie specialist Emma-Jane has appointed Peekaboo Communications to handle its consumer and trade public relations, with a particular focus on using social media to communicate with customers.

The largest and most established maternity lingerie brand in the UK, Emma-Jane aims to update its brand, website and communications, making it more accessible to the increasing number of online mothers. It will also boost its dialogue with retailers as it ramps up to the release of four new product lines later this year.

“Mothers today aren’t just shopping online. They’re turning to the web for advice, support, reviews and information. We’ve appointed Peekaboo Communications to help us reach these mums and remind them why Emma-Jane is still the brand mums turn to when they need support, comfort and affordability,” says John White, Sales Director at Emma-Jane.

“As mothers of young children who are also active bloggers, twitterers and members of numerous online forums – and with excellent contacts in the parenting and national media – the Peekaboo team is well placed to refresh Emma-Jane’s message and take our communications to the next level,” he says.

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