Electric Storm

OSET bikes have taken the trials world by storm this year, thanks to the help of Peekaboo Communications.  The six rounds of the inaugural OSET Cup, along with a showcase at the World Championship round at Brimham Rocks, North Yorkshire, grew into an animal beyond any of our imaginations. The demand has been sensational!  The OSET Cup has attracted riders …

What a Week for Wendy!

We love it when Peekaboo clients have lots to celebrate – and that was certainly the case for Wendy Shand, family travel expert and founder of Tots to Travel. The Wright Stuff Extra – Channel 5 This month Wendy flew back to the UK from France, to appear on The Wright Stuff Extra with Gaby Logan.  Amongst other things she …

Working with bloggers – a reminder of how to do it…or not

As mummy bloggers ourselves, we quite regularly receive emails, press releases and invitations from other PR people telling us about their clients’ products. What is fascinating is how some people get it so right, while others get it so wrong. For companies in the parenting sector, getting parent bloggers on your side is a key component of a marketing plan. …

Awards bonanza for Peekaboo clients

Phew! We’ve made it through award season and the results are starting to come in. And they’re looking great. We’re thrilled to say that three of our clients have been shortlisted in the Practical Parenting & Pregancy Awards 2011: Emma-Jane’s seamfree nursing bra (style 361) in the nursing top/bra category Morrck‘s All Season Baby Hoodie in the safety category Gander …

When PR makes a real difference to business

Getting a great piece of press coverage for a client is fab – for many reasons. But often it’s hard to immediately see the business benefits. Sure the client may see a spike in web traffic or an increase in the number of orders, which is not to be sniffed at. But generally, PR has a cumulative effect which gathers momentum …

Calling all family friendly travel products! Have you entered the Just Go! Awards?

Are you a company that makes products or apps that make travelling with children easier? If so, you really want to enter the Just Go! Awards, the UK’s first awards focused exclusively on family friendly travel products. Our lovely client Tots to Travel is the company running the awards. Wendy and her team are all about making holidays for parents relaxing instead of …

How to help Japan

Like everyone else, the Peekaboo team has been dumbfounded and horrified in equal measure at the terrible tragedy in Japan. We so desperately want to help those poor people – like being able to some how take them from their shattered lives, bring them to our homes, give them a comfy bed, some warm food and a quiet place to …

World Book Day – 3 little products to encourage reading

It’s World Book Day today.  My children love books. But there’s the hypnotic pull of the television, their DS games, my ipad, the computer and the wii, which all vie for their attention. It’s a permanent battle of screen vs books. But there are some great ways to encourage kids to read or look at books instead of  a screen. First of all, support …

Feedback we’d like to share

We got called by a PR agency this week in need of some help with a project in which they needed to reach mums. On a tight deadline, we had to help them understand the best way to reach mums and how to do it. Now I’ve got tell you that doing work for another PR agency is always a little …