From winning the Football World Cup to clinching the Wimbledon Men’s title, it seems 2010 is Spain’s year. If you haven’t yet booked a holiday for summer, www.totstotravel.co.uk still has a range of family friendly properties available in Spain for you and your family to join in the celebratory atmosphere. Properties with summer availability include: Casa Duquesa – a four bed property in …
Could you do your own PR?
Recently I posted this asking small businesses what PR tools they need in order to do their own PR. The silence was deafening, so I’ve tried to help make it easier to answer the question by creating a survey. Many small companies just can’t afford to hire a PR person or company, so they try to do it themselves. Some manage brilliantly. Others …
Surveys – how to do some DIY research
Conducting a survey is a great way to get insight into your target customers, particularly when launching a new product. But they’re also great for generating news hooks that you can use with the media, on blogs or in customer newsletters. There are plenty of companies out there offering survey services – but most of them charge quite a hefty …
Calling all start ups! What PR tools do you need?
Peekaboo client Third Door ran a competition prior to launch in which one person could win all the tools they needed to get their fledgling business up and running. One of those tools was a consultation call with Peekaboo on how they should market their business. The winner of the competition was the lovely Jessica St Clair who runs Green Families, a company that runs …
Clean kids at Glastonbury and making a splash
I’ve never been to Glastonbury, either with or without children. To be honest, going without children doesn’t hold a massive amount of appeal. Mud, tents, loud music – not really my thing (good grief I sound old). Going with children seems like hell on earth. But apparently loads of parents do exactly that and love every minute. And I recently discovered …
Coverage dances and new clients
There is a phenomenon that takes place in PR companies the world over. It’s called the Coverage Dance. It’s when – after hours and hours of hard work – you manage to secure your client a fantastic piece of coverage that is just perfectly on message, going out to the right audience at the right time. The dance itself varies …
Tips on holding a launch event
o you’ve got a new business or product and you want to hold an event to tell the press all about it. Here’s the thing. Events are hard work, cost a lot and getting press along to them is very, very difficult. Journalists are time pressed and short staffed, so getting out of the office is difficult for them. Even …
Staying on top of it
I regularly receive newsletters or tweets or read blog posts about how you must stay on top of your marketing, how you should put time aside each day to do it and how not doing so will spell doom and disaster. And they’re right. Except that I am in the marketing world and even I don’t always have the time to do it. I’m …
Do your kids wash their hands after going to the loo?
Before I had little boys, I used to get really annoyed with men who left the toilet seat up. Now that I have little boys, I get really annoyed with small beasties who don’t lift the seat up before they pee, which invariably means a rather wet and nasty experience the next time I go to use the loo. But …
I love it when a plan comes together
Tots to Travel run by Wendy Shand was Peekaboo’s second client through the door. We’ve now been working together since 2006 and I’m just as passionate about her business today as I was on day one. It’s not hard to be really – it is an absolutely fab business that Wendy has done amazing things with. Our communications objective for this …