Brief: Achieve a ‘big’ media hit that could be utilised across social media to raise the profile of OSET Bikes and establish its authority on the electric bike motorcycle market.
Issue: Often seen as too small and too niche for national press, the experiential opportunity for kids and adults to have fun was still available.
Outcome: Peekaboo Communications teamed up with Blue Peter to put presenters, Barney and Radzi on OSET Bikes – demonstrating that they’re fun, easy and safe to ride and providing a number of existing OSET customers a unique filming opportunity – and of course a coveted Blue Peter badge!